3 Keys to Success for YOUR Membership Site

Anyone can launch a membership site. No … REALLY!

One of the first things you will want to master is how to build a restricted page and configure it to deliver a digital product to those subscribers that have access. The Builderall Knowledge Base is a great resource for anything Builderall, and when you begin to build your first membership page, there is great training and help available if needed.

HOW TO DELIVER YOUR DIGITAL PRODUCTS IN A MEMBERSHIP AREA

Everyone can build it, but not everyone will be successful. The essential element of a successful membership website is having a clear why. Your WHY is the value that you offer your members. Everything serves your why.

Keep your focus on the value you offer your community. Any kind of membership is by definition, a community. When you build the community around the benefits you offer your members you create the foundation for building an asset for your brand that can last a very long time. Stay focused on meeting the needs of the members.

Benefits of Community for the Members

However, even if you have a fantastic why … unlock these secret keys to building a profitable membership community that will serve you and your members for many years to come.

The Key to Content Management

Always remember – the reason why your members joined your site is to have access to the useful and valuable, expert content that presents solutions to their specific, pressing, and common problems that they have been experiencing. As long as you can continue to provide them with high-quality content that helps them solve their problems, your members are going to stay on and give referrals to their family and friends. Here are some ways you can continue to provide your members with excellent content.

Create a content calendar. To manage the content needed to build a thriving community around your brand you will need a system to keep you focused and on track. Download this basic Content Calendar to get started. It is basic and a good place to begin.

Content can be

• Images
• Text
• Audio
• Video
• Downloadable executable files

Use the following checklist to plan your content fully.

______________________________

Initial Content

• Sales Letter
• Product
• Bonuses
• Resources

Permanent Content

• Content that will stay on your site.
• Usually added over time.

Incremental Content

• Added over time.
• May or may not remain on the site.

Rotating Content

• Turned off at different times.
• Not part of the permanent content.
• Create a schedule.

Monthly Content

• Promised to customers for each month they are members.
• Load over a full month rather than all at once.

Content Ideas

• Advice
• Answers
• Articles
• Audio interviews
• Bonuses
• Case studies
• Instructional videos
• Tips

______________________________

Be sure to set aside time for you to research. Refer to the following guide to make the most of your time and hit the target quickly.

Membership Niche Research Worksheet

Determine if there is a market for your idea.

Be certain about your product

• Describe exactly what you are selling: __________________________________________________________________________________________________________________________________________________________________________________________________________________

Don’t try to be everything to everyone

• My main product offer is: __________________________________________________

Identify your market

• My target market is: ______________________________________________________________________

Adjust your marketing strategy

• Identify what you can give your customers ____________________________________
• What is unique about your product or service?_________________________________
• How you stand out from the competition?_____________________________________
• Why they should give your products/services a try? _____________________________

Determine your primary content

• What kind of content will you deliver?

Develop an exit strategy.

• How long you plan on operating the site?
• Do you plan on ending at a specific date?
• Or exit when it achieves a certain level of profitability?

Update older content – As new information, improvements and/or changes within the dynamics of your community, use these events to generate new content your members will appreciate.

Experiment with content type – Nothing gets better engagement than video. Experiment with ways to add video often. Broadcast regularly in a branded webinar broadcast room with pre-recorded content for a great way to add content that will deliver value and solutions to your membership.

HOW TO CREATE AN AUTOWEBINAR/EVERGREEN FUNNEL

Consider including member-generated content – How can you engage your community to inspire them to submit content? The new Viral Share Funnel by Builderall is an easy way to track the shares of your content and is a perfect way to gamify engagement around your brand. Check it out!

Tuesday Night Training with Keck Lynn: Viral Contest Template

Never forget who the material is for the customer

The Key to the Experience

Your relationship with your community begins with the first contact through your messaging. Never lose sight of how your first-time visitors experience your community. Monitor the experience of the user when making your decisions. Map and monitor the contacts and responses of your audience as they move through your membership pages. Create a system of tracking those contacts with your members that result in conversions. Learn where the pain points are, and celebrate the gain points.

The Key to Adapt

A successful membership site will never stop adapting to the current trends and the preferences of its members.

Digital marketing changes moment by moment. So do the tools and strategies to stay current in this rapidly evolving landscape. Having an entire suite of well over forty high-end, well-tested and proven tools included with the Builderall membership is more than just an unfair advantage. Access to the training to learn how to use them, and the marketing gurus to teach the strategy makes Builderall the perfect example of a rapidly evolving platform and community like no other. We would love to have you JOIN US if you haven’t already!

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