How and Why New Marketers Should Use a Tripwire Funnel to Build a Business

You may have heard of the term “tripwire” in business. Tripwires are products or services that are offered for FREE with hopes to gain interest and eventually make a profit on other products. The concept of a \”tripwire\” has been around for decades and is simple to understand: Tripwires are an excellent way of getting your product or service in front of new people without the need for costly marketing campaigns.It\’s the first thing you offer someone in order to get them to take an action.

But what does this mean for your business?

Why should you use a tripwire at all?

Tripwires can be used to generate new leads, close sales, increase customer lifetime value, and provide an opportunity to cross-sell or upsell future purchases. If they enter their email address and download it, then they\’re more likely to buy related products later on because they\’ve already given you their contact information.It is important to understand how using a tripwire can help your business grow!

What Is a Tripwire Funnel?

A tripwire funnel is a way to create urgency in your marketing. The key to making a tripwire offer is that it’s so low-priced and packed with high value, you can make an irresistible sale. The idea here is to take people who have opted into your email list but haven\’t bought anything yet and convert them quickly by opening their wallets. Once they’ve bought from you, your customers are most likely not going anywhere anytime soon. They have a good experience and trust in what you offer them so that when it comes time for more expensive products or services down the line.

Why Use a Tripwire Funnel?

Tripwires goal isn\’t profit; it’s gathering an exclusive list of satisfied clients who will be interested enough with what we offer them before asking if there are any other purchases or upgrades needed

• Building a high quality list.
• Recoup ad spend.

Types of Tripwire Funnels

The Push Funnel – The first type of tripwire funnel is the \”push\” funnel, which you can use to push traffic from one page on your site to another.

The Pull Funnel – The second type of tripwire funnel is the \”pull\” funnel, which you can use to pull traffic from other sites or sources into your pages.

The Influencer Funnel – The third type of tripwire funnel is the \”social media\” funnels – these are used as a way for people who like and follow you on social media channels (such as Twitter) to be able to see what\’s new on your website.

The Email Funnel – Finally, there are also email-based funnels that allow people who subscribe via email subscription form or RSS feed to receive updates in their inboxes when new content has been published by you.

The Irresistible Offer

It\’s no secret that the best way to market a product is to offer an irresistible offer. Here\’s why:

• You can\’t argue with free, so this makes your value proposition more compelling than ever before.
• It gets people excited and builds anticipation for what you\’re offering them.
• It creates scarcity and exclusivity which has been proven time and time again as one of the most powerful motivators in marketing.
• It makes something seem unattainable otherwise, which will prompt even more people to take action because they feel like they have nothing left to lose. The bottom line is that if you want your business or affiliate opportunities to grow exponentially, then it\’s imperative you create an irresistible offer as soon as possible!

How to Build a Simple Tripwire Funnel

Building your first tripwire funnel is so easy (especially with Builderall’s Cheetah Builder and other integrated tools!). Once you have built one, you may find it addicting. Tripwire funnels can be as complex as you want to make them. Some are marvelous creations with offer after offer. However, do not underestimate the power of the basic tripwire funnel, composed of four simple pages:

1. Landing Page – This is your Irresistible Offer Optin Page. Once confirmed, redirect to the Upsell Page.
2. Upsell Page – This is the UPSELL or High-end Offer Page. Here you make an additional offer. Non-buyers redirect to the OTO page.
3. OTO (one time offer) limited time offer (with timer).
4. Thank You Page

Building a tripwire funnel for your business is easier than you may think. Our Builderall solution makes it simple to build a compelling offer that will convert more sales and grow your brand with minimal effort on your part. Make the most out of this powerful marketing strategy and launch your own tripwire funnel today – with Builderall!

To view some videos, you may need to be a member of the group. Please go to https://www.facebook.com/groups/baproductlaunch to join. Be sure to answer all three questions and you will be approved so you can watch the latest training.