Black Friday is drawing near. If you are not familiar with it, Black Friday is the day following Thanksgiving Day in the United States, which has traditionally been considered as the beginning of the Christmas shopping season.
At first Black Friday was exclusively an American holiday but now it\’s gaining popularity worldwide mainly due to extremely good sales.
In this article I will be sharing with you 7 Black Friday Tips you can implement to increase your sales.
Secret # 1: Create a Black Friday Sales Landing Page
There is no Black Friday without Black Friday sales and it would be a shame to miss out on these extremely profitable offers, so start preparing for Black Friday and create your landing pages in advance. As Black Friday approaches your online store traffic will increase and more people will find their way to your site via search engines.
Make sure that all Black Friday promotions are advertised on the landing page in an explicit manner; list all items that will go on sale, special prices and short description of each item (if needed).
Secret # 2: Know your BlackFriday Customers
As Black Friday is drawing near it\’s time to define who the shoppers are and what they like to buy the most. If you already have some experience (maybe because of holidays like St. Patrick\’s day or Independence Day) then this should be pretty straightforward; but if not, here\’s what you can do – create user personas for black friday shoppers .
Basically, a persona describes an archetype of a typical customer who visits your store during Black Friday (e.g. age group, interests etc.) and why they visit your website on Black Friday (e.g. price comparisons).
The personas will help you understand your customers better and they will be useful especially when planning the sales strategy as you can tailor your offers to increase your conversion rate and maximize profits.
Secret # 3: Boost Black Friday Sales with Cross-Channel Marketing
One of Black Friday secrets I want to share is how successful online retailers boost their Black Friday sales – with cross-channel marketing . Cross-channel marketing creates a sense of trust by creating a consistent customer experience across different channels such as e-mail, mobile, social media etc.
Cross-platform newsletters are great for those who have their audience on several channels; but those who use a Black Friday pop up can choose to drive sales via social media, a banner or widget , thus increasing the awareness of their brand and keeping customers engaged all year round.
Secret # 4: Prepare for a Black Friday sale in advance
People just love good deals and that\’s why you\’ll need to invest some time and energy into preparing for Black Friday sale in order to grab your share of the market.
Last minute preparations will not only leave you with unsold items but they can also affect your customer service negatively so make sure you get started early on with marketing campaigns such as email marketing so that there are no surprises for you or your customers.
Secret # 5: Optimize Black Friday ads with SEO
One final secret that successful online retailers know when it comes to making the most of this extremely profitable season is optimizing their advertisements, in order to drive more targeted traffic to their website – simply by adding relevant search keywords.
Not only will your ad rank higher but you\’ll also get better results as people who are searching for these keywords might be interested in buying items from your store.
By using these simple steps you should be able to boost your sales during this extremely profitable season. What\’s more, you\’ll also increase your chances of not only surviving the cut throat competition but also increasing your profits even further!
Secret # 5: Start before the rest
Consumers do not know what they want. You need to pique their interest by giving them a preview of your products and discounts. Remember do not start on Thursday, because too many businesses will be promoting and your offers might disappear in all the online noise. Start early and build up the anticipation.
Secret # 6: Do not just get rid of old items
If you are selling Physical Products, this secret is for you. Most of the time online businesses take the Black Friday and Cyber Monday opportunity as a way of getting rid of old stock to get ready for the Christmas season. Don\’t! You have to include some of your best selling products too so you can attract consumers.
Secret # 7: Create Urgency
Nothing can create urgency like FOMO. (Fear of Missing Out). There are lots of ways to do this and with Black Friday in itself it is already an urgency because it only lasts for a set period of time, but what about increasing the urgency a bit more by lowering your percentage discount as the time goes by. Your maximum discount could be 40% at start but every 3 hours it drops .5%.
There are lots of companies that want to tap into Black Friday sales but the competition is very high. If you want to stand out, make sure you invest some time and effort into preparing for this mass shopping spree.