Chances are, as an Ecomm Store selling physical products, you\’ve thought about reaching a wider audience with digital products right?
Guess what? It is an incredible idea!
But, you need to offer a digital product that your audience needs, but cannot create for themselves.
In this post, I am going to share with you an idea for a digital product you can consider adding to your physical product store. What makes this idea enticing is the time, money and sanity the customer will save instantly because the product can be used immediately after purchase.
Let\’s pretend you have a gadget store selling all kinds of technological devices such as the Amazon Echo Dot. Lots of new clients seeking this awesome toy do not know how it works. They might figure out how to switch it on and if they do read the manual, they will still be limited to the potential that little piece of hardware can do. We all know that manuals that are distributed with physical products are only the basics. The manufacturer does not have the time or money to create a book of all the possibilities.
It is time to think out of the box. The internet is jam-packed full of content on all sorts of topics. Even how-to videos are in abundance. Why not create an ebook or cheat sheets that can be purchased additionally when they have added the Amazon Echo Dot to their cart.
Remember, on Builderall, it will show related products, and that is the perfect place to put these little treasures. People will be drawn to them, because they want the best value for their purchase, and adding a cheat sheet or ebook that will help them get going on the arrival of the product, will definitely increase your conversions and authority because you are offering something over and above what people are expecting from your store.
This strategy can be applied to almost any physical product. Just think about it. Let\’s take another example. Maybe you are selling a unique Hot Sauce. You can create a small book with recipes that requires the Hot Sauce you are selling. No matter what physical product you are selling, I am sure you will be able to find some type of digital product that will go hand-in-hand with the physical product.
I know you might think that it is hard work to create such a Digital Product or you might think you do not have the skills. The solution to that is outsourcing. Remember, you only need to lay out capital once. No need to re-create the product over and over again. Go to sites like Fiver or Freelancers and let someone else do the research and create it for you.
Just do not lay money on the table. Opportunity knocks…
Go build it with Builderall.