Digital Marketing is one of the fastest-growing Industries and even during these times of uncertainty, careers in Digital Marketing are growing.
In today’s blog post, I\’m going to show you how to start a career in Digital Marketing and grow both your knowledge, business and income.
Firstly, you will be going through some stages to become a professional Digital Marketer and the very first step is to create your own website or blog. It will basically set up the testing grounds and give you some practical experience with marketing strategies without worrying about destroying someone else\’s site. You just need to choose a niche that you are interested in and create a site using the Cheetah Site Builder in Builderall. We have literally hundreds of tutorials in Builderall to help you get started.
Now, please do not overthink things like what your logo should be or how you are going to make money from your site. These things can come later, and if you are completely stuck then create a site that\’s built around your name. The important part is that you invest a bit of money into your own website, because you\’re less likely to give up without giving it a fair shot.
Now once you\’ve gotten your site setup, I highly recommend focusing on just one area of Digital Marketing. Let\’s quickly look at the pros and cons of a couple popular online marketing strategies.
1 – Online Ads
Online Ads and these are great to get immediate traffic to your site but I wouldn\’t recommend trying these until you\’ve gotten some experience under your belt. The reason being you\’re more likely to lose money before you make it.
2 – Social Media Marketing
Social MediaMarketing is great if you already have a large following, but if you\’re just starting out that probably wouldn\’t be the case. In my opinion this is something to consider further down the road once you\’ve built a steady stream of traffic and an audience who cares about your work.
3 – SEO
SEO traffic is amazing. Once your rank you will be getting free passive and consistent traffic from search engines like Google, meaning you\’ll be consistently reaching new audiences and experiencing compound traffic. The downside is that it works a lot slower than advertising and social media but if long-term growth is what you are after then in my completely biased opinion is to start with SEO because the skills you learn are transferable to many other facets of online marketing.
4 – Learning Specific Digital Marketing Areas
Next thing you need to do is spend some time learning about the area of internet marketing you want to pursue. The best place to start is by reading or watching the Challenges of the Mag5, joining the various niche groups, attending the meetings and taking part in the community.
5 – Playing with the Tools
If you are just starting out I\’m sure it will be overwhelming looking at all the tools you will have in Builderall but it is important to learn one tool at a time and not become overwhelmed in trying to get it all done in one shot. Tortoise it and start with the most important tool: Cheetah Site Builder as it will form the central hub of your business. No matter which direction you choose.
Once you have become acquainted with the tools, you will need to get familiar with other free tools such as Google Analytics which is a web analytics platform that shows you things like:
- the number of people visiting your site
- which pages they go to
- how long they stay and hundreds of other actionable metrics.
The second is Google Search console which also allows you to see:
- how your website is performing
- showing you keyword rankings
- backlinks and
- it scans your website for common and often easily fixable issues that can be hurting your side\’s performance
6 – MailingBoss
I strongly recommend building an email list right from the start. Think about it like this. If you\’re not giving visitors an option to subscribe then you could be missing out on opportunities to grow an audience who wants to get updates from you.
Remember it does not matter if you are a student or whether you\’re in another job, starting your own site is something you can do on the side. It\’s going to give you exposure to Digital Marketing and it\’s going to prepare you for the next stage which is to get a job.
It could be an:
- Internship at a Digital Marketing Company. Getting a job today is different than it was before. You have to have a degree in marketing the business or whatever in order to even qualify but from my experience tons of digital marketing agencies are more interested in hiring creative people who have produced results working at an agency.
- Become your own boss.Learn how agencies and businesses are run and this will happen naturally. I would suggest following leaders that are doing what you want to do. Spend time watching them, because it will challenge you to become a masters of your own work.
- Freelancing is a great way to get more hands-on experience while increasing your income and if you are at least three years into Digital Marketing, then there\’s a good chance you already have some work lined up for you.
- After you\’ve built up a portfolio and somewhat of a positive reputation in your industry, you can consider going full-time into consulting.
I hope that today’s blog post gave you some insight into the world of Digital Marketing and that you are getting excited with all the opportunities that are awaiting you.