All you need to know about SPAM!
If you are building that very important email list. You probably heard of the word SPAM. Many misunderstand what it means and how it happens so this post is going to clear up some of the misunderstanding surrounding that awful word that can damage our domain reputation.
What is SPAM
Spam is digital junk mail. Basically unsolicited communication sent in bulk through any electronic messaging system.
How does SPAM get reported
It is really as easy as clicking the “This is SPAM”or This is Junk” button in an email client. This can result in the ISP (internet service provider) blocking your emails.
What to do if your emails are landing in SPAM
If your Spam Report is higher than you\’d like you should do the following:
- Reduce your SPAM count by using a double-opt in.
- Write clear subject lines and make sure the email is short with a single call-to-action.
- Avoid using too many colors and a variety of text that draws the attention away.
- Set a frequency of emails. Your contacts should be aware of your emails. This can be initiated in the Welcome email where you notify them on when they can expect emails from you.
- Keep a consistent layout.
- It\’s common for spammers to make it look like you\’re clicking on a link for one thing, but it\’s actually a link to something else, and spam filters look for this. Even something innocent, like a text link that says \”Please visit our website at www.builderall.com\”, but the URL portion is linked to \”www.builderall.com/home\”, can be seen as spam.
- Make sure you\’re not using phrases that trigger spam filters, especially in your subject line. Words such as: free, guarantee, opportunity, earn, million, winner and even writing all letters in caps.
- Ask your contacts to add you to their safe sender list.
- Help your customers contact their ISP if your emails continue to get caught in their spam filters.
- Make sure security programs have you on their safelist. (formerly referred to as whitelisting).
- Your reputation as an email sender, along with your contacts\’ engagement with your emails, can affect your deliverability. If your emails consistently have poor engagement, such as low opens or high bounces, filters may adapt to that and start delivering your email to the spam folder.
For more in-depth training on Mailingboss, visit my group and look under guides
– Unit 7 – https://www.facebook.com/groups/BAPhysicalProducts