HELP! My Mobile App Is Not Working!

So… what are we doing wrong? The answer is: nothing.

We have spent a lot of time and money to create a mobile app and it’s just not working.

Our customers don’t want it, they don’t know how, they don’t use it and we can’t get them to. So, why are we wasting our resources on this?

Simply put: because people, specifically users of web apps, only want to be engaged with the internet for 3 minutes at a time! What do you mean by that? Well, some people use their mobile phones as if they were a remote control. They just flip from one app to the next without any intervention from us or our users. Or maybe it’s more about their own personal preferences than anything else but still… Often this just looks like multitasking with no intention or consideration for us or our customers.

In either case, we are losing sales every day because of this. So what do we do? We need to be engaged with our users! But how can we do that in the context of an app?

First off: there is no such thing as “app engagement”. App engagement is just one small part of user behavior on any given day – so if you think you’re engaging your users via your app then forget it! And if your users are simply flipping through their phone list at random times throughout the day then you may as well stop trying to measure anything at all!

But before I continue and lose my train of thought, allow me to recite one of my favorite quotes (by Lázaro Galan) “To be useful one must first be interesting”. Keep that in mind while we explore the Mobile App opportunities for Agencies.

The Mobile App Opportunity for Agencies

The mobile app opportunity for agencies is enormous. By the end of 2017, there were over 1 billion smartphone apps in the world. This is an amazing number of apps and more than double the number of all other app categories combined. If you’re wondering how you can grow your agency’s revenue stream, a great place to start is by getting familiar with the fast-growing mobile app market.

The rise of mobile apps has been a major driver of growth in online player sales by generating a higher conversion rate from website visitors into app users. According to recent research from Adobe, some 40% of website visitors are actually “app-users” or “mobile web users” and the average mobile user completes an average of 5 activities on their smartphone per day (not including time spent surfing social networks).

How to Create a Mobile Strategy for Your Client

We often hear about the potential for mobile apps to increase sales for large businesses; but what about smaller firms with limited budgets?

In the past few years we’ve seen several apps that have been launched by small agencies.. These apps have come out of nowhere, and many are marketing driven, but how do they make it work?

The best way is to supplement traditional marketing efforts with a more focused marketing mix (in other words: do some of your usual things and add some new ones).

Here is a series of questions and suggestions that will help you craft an effective mobile strategy.

• Why did you decide to launch your app?
• Was it because of a particular need on your part or because you could see significant market potential for it?
• What are the key benefits of the app versus other similar products?
• How did you communicate these benefits to potential users in order to create ongoing value for them?
• How have you communicated with users over time regarding the product’s future abilities?
• Did using your own product give you valuable insights into new ways customers could be using their device in new contexts?
• Did using your own product give you valuable insights into new ways customers could be using their device in different contexts; if so, why do you think this was so?
• Why did you decide on a particular design language or interface framework (i.e., what makes it successful)?
• What kinds of features would like to see added or improved in future versions of the app (either as features or enhancements)?
• What kinds of features would you like to see removed or eliminated in future versions of the app (either as features or enhancements)?
• Have there been any specific challenges experienced while designing and launching an app that helped put your mind at ease during this process (i.eWhat were some key factors that helped make it happen)?
• How have these challenges affected the success rate of your mobile app launch efforts? Do you have any advice for other small agencies who are considering launching an app from scratch: knowing everything about an upcoming launch ahead of time can save tons of time and money!
• If not an agency, what kind of tools do you use for social media management/growth/personalization/etc.?

There’s a great quote from Stanislaw Lem (in an article in Business 2.0) about how “every time you launch a new product, you should find out what’s wrong with the one you just launched.”

You can apply this to any product that you launch, not just mobile apps.

Developing the Content Strategy

If you want to be smart, you should try to get your website users to actually download your app.

So how do you accomplish this? By focusing on content marketing.

Before we dive into the details, let’s define “content marketing” to help us understand it better:

Content Marketing is the process of creating and distributing content that engages with your target audience online. It is a combination of building quality content and creating engaging and effective social media campaigns that drive traffic to your business website or in this case mobile app.

Let\’s take that a bit further:

Content marketing is the process of producing high quality, useful content that changes the way people think about your business. It\’s a combination of writing high quality articles (which have been optimized for search engine optimization) and making those articles highly engaging through social media campaigns (which have been optimized for search engine optimization).

Obviously, if all you do is write high-quality articles then SEO will be enough to keep people coming back and reading more. But it\’s also important that people are actually turning those articles into actions – clicking on links, sharing them on their social networks, etc. This is where link building comes in: if we can get our content into sites like Google or Facebook (or any other kind of site), then we can get our links there too (and thus have even more effect). And perhaps most importantly – when people are clicking on links from our articles then they are also using them as levers for conversion efforts – so don\’t just sit there writing for years without testing any type of link campaign; start now!

Instead of long-winded descriptions of why you\’re awesome or why everyone should read it… Instead of long-winded descriptions of why you\’re awesome or why everyone should read it… , go ahead and build some links by writing quality content. You might even want to include an example in which someone clicks on one of your links and goes through the rest of the process.

Designing the App

Mobile apps are anything but simple. They require a lot of thought and a lot of planning, and they are the most challenging form of design that we can take on at an agency (think about all the things to do with layout and typography in a traditional website). The main reason for this is that mobile devices can deliver an enormous amount of data to our users.

A mobile app needs to handle all this data — it needs to be able to display lists of numbers and text, handle complex interactions such as touch-swipes, it needs to integrate with the rest of the user’s digital experience (either native or web), gives users access to the information they need when they need it, and more.

The fact that there are so many different platforms means that designing an app is not a one-size-fits-all proposition — particularly if you want your users to actually use it instead of just glance at it while waiting in line at Starbucks (i.e., if you want them to actually engage with your product). We want these apps to be usable by anyone; not just by people who have data on hand from particular sources like Google Analytics or

• Every feature should be designed for making users more engaged
• Every interaction should be designed for maximizing user engagement
• Every element of your site should be designed for its purpose
• Every page should make sense within its context
• Every screen should give users useful information quickly and efficiently
• Every screen should have visual cues that help you understand what goes on next even if the user hasn’t seen any so far.

Building Mobile Apps are not easy tasks, but when you plan it right, it can increase the value of your Agency because your clients will be happy. In Builderall we are offering some value to our clients – you; by giving you access to a Mobile App builder.