The number one mistake business owners make when publishing content is that they don\’t quantify it. They simply measure the end result without knowing how they got there.
Social media, or social media sites, are a very powerful tool that can be used to promote your business. It\’s important for a business owner to consider what it takes to generate traffic from these sites as they might get more value out of the traffic they generate than they would if they simply increase their website visits.
The problem with social media is that not all of them are created equal. While there are many ways that you can get traffic on Facebook and Twitter, there is also an inherent risk involved when getting your visitors to come back to your website.
It all starts with content and a good way to quantify content is to measure its effect on marketing funnel traffic, using a tool such as Google Analytics.
Content is the most important link between a website and its audience. It\’s an important part of your marketing mix, yet many businesses don\’t seem to know how to measure its effectiveness. They think that content is just a formality.
In reality, there are three key areas where content can be measured: clicks, conversions and leads.
The first area covers the goal of a website in driving traffic to it such as \”get visitors to buy our product\”. The second area covers conversions — how many visitors you\’re getting after they\’ve been on your site for a while. The third area looks at leads — how many people you\’ve attracted who have said they want to buy from you when they arrive at your site.
Content is an integral part of any marketing strategy, but it isn\’t always necessary or even straightforward when it comes to optimizing your marketing efforts. Some sites may have hundreds of thousands or even millions of unique visitors per month, but not all traffic is created equal when it comes to measuring their effectiveness in driving their brand’s business objectives forward.
This means that one size doesn\’t fit all when it comes to optimizing your content marketing efforts on social media channels such as Twitter and Facebook. Your audience may be different from another\’s, which means that measuring content performance may be more complicated than simply \”measuring clicks\”. Additionally, not all social media users are equally likely to engage with your brand or brand content — some are more likely than others.
It\’s important for businesses and brands alike to look at their online efforts in the context of other elements of their overall marketing funnel strategy such as website pages, e-mail campaigns, search engine optimization (SEO) campaigns and other techniques such as PR and influencer programs. This allows businesses a way to measure the volume of traffic they receive from various platforms so they can make informed decisions about whether or not new creative activities continue to yield statistically significant results over time.
Social media traffic is an easy way to get more exposure for your website. Once you have a following on social media, you can then use that to draw people in and get them to visit your website or brand.
For example, let’s say that you have an active Twitter account. You can then start tweeting about your brand or product. This will increase your followers on Twitter and also allow you to reach other people who are also interested in this topic.
It is also important to note that the more tweets you send, the faster your followers will be. And thus, more followers equals more exposure for your brand or product.
By measuring your engagement with your today\’s audience, you can get a better idea of the amount of social media traffic being generated by your website each day. Your audience is also likely to act differently than other people when it comes to engaging with your brand or product.
Therefore, measuring those posts that drive interaction will help you find out more about what works and what doesn\’t. You need to make sure that you understand your target audience before you start Tweeting and answering their questions on Twitter.
To make sure you are doing this effectively, you need to understand two things:
The first is that your audience is likely to be more likely to engage with you when they see you as a friend. They want to talk to you as someone who they can relate to, so periodically following strangers on Twitter isn\’t likely to work that well. You need to refine your approach by following people who already seem like they are going in the right direction.
The second thing is that the more people you follow, the less likely it is that they are also following you. Therefore, it also helps to know when each person follows you, particularly as it gets easier to follow someone who may not be an actual follower.
If you want to increase your Twitter followers, learn how to use retweets for a boost in performance. There are also some things you can do on your Twitter account to keep your follower count growing. However, most of the success comes from using the tips and tricks that have been proved to increase follower counts.
A popular strategy is to tweet out targeted content at specific times such as during afternoon or evening time. This will use up to three times your followers within the same hour, so you might want to consider posting about your brand or service if this applies to you.
Twitter has made a career out of lighthearted interaction, but it also has all the depth of content that it can produce as well. Twitter is more than a great way to send out your brand\’s message. It\’s an opportunity to research your audience, conduct audience analysis and get insight into their interests.
The #1 thing you can do is look at what types of content you\’re sharing on Twitter with more than 5,000 followers. Send out short tweets with 15-20 characters, hashtags used in your tweets (# for example) and images of a specific layout are often a favorite choice for many brands.
This is especially true on social media platforms such as Facebook. With brand pages, you can use hashtags that refer to the place where your brand is activated, which will result in people finding your brand or page and interacting with it.
You can also look at what other people are sharing on their Facebook pages and see if they have something that fits you. If so, you can use it as part of your content marketing.
When discussing your brand with someone, don\’t just stop talking, pause every so often to ask them questions. Your response to questions will reinforce your brand or message, which is still a great way to engage with your audience.
Also, try asking similar questions about their life. People have lots of different passions and passions can often be expressed in other ways than directly. For example, one person might express their passion for cooking by eating out more often, while another may focus on fitness. Use this to help them understand how their passion is expressed and to create a dialogue between you and them.
The second tool you can use to measure your brand\’s traffic is to look at the number of links pointing to your website from other websites. When looking at the links, make sure that you don\’t add any external links to links pointing to your website. This will make it more targeted for example if your website links with sites like YouTube.
On Facebook you can find out how many times other users have shared their post through a tag pull-down menu also called the \”Social Media Quiz\”. It is a great way to effectively engage with your audience and determine the importance of social media to their business (e.g. Facebook, Twitter and Instagram).
Here is a few examples of you posting on Twitter:
Using a Starbucks brand hashtag in a tweet that says, “Don’t be surprised if you see me post about this at Starbucks.”
Here is another example of Tim Ferriss\’s mentioning on Twitter that he has re-released his podcast \”The Tim Ferriss Show\” and discussed it at length on Twitter: “I’m releasing #TheTimFerrissShow next week, and am answering some of your questions on LinkedIn Live”
This is great for creating a bridge between your brand and the audience. One of the best ways to do this is through direct dialogue as a conversational channel. To do this, you can use simple, short humor-based questions that are able to produce discussions within the audience.
At the end of the day, you need to ensure that you know your audience, survey them by asking questions, prompt them to engage with you and build a relationship.
Last but not least; planning your Social Media content is key. To just post an image blindly will probably not bring you the traffic you are looking for. Put on your audience hat and ask yourself, what would I want to see and hear on Social Media from my brand if I am my audience.