What if you had a business idea that was so good, it would make you the go-to expert in your industry? Well, now is your chance. You can turn any niche into an online business magazine. In this post I will focus on how to find a business niche that is underutilized which you can use to your advantage. By finding a niche starving for information, you will have the inside track at creating online business magazines geared to what they need and make you the instant authority.
When people think of starting an online business, they typically go for something that covers their own personal interests. This can be great if you enjoy the niche and know what it takes to run a successful magazine, but it might not always be the best idea.
You need to cater your business niche magazine around things you know and understand; not just what sounds like fun in theory. There are some easy ways to find a good niche based on different factors that could be popular with people looking for information on this topic.
- What industry is it specifically in?
- What is the competition like?
- How many magazines are already covering this niche topic and who is their target audience?
- What is the demand?
- What type of demand does the industry have for knowledgeable experts on it that you can fill with your own ideas.
The most important thing to keep in mind when looking through these factors is what will be the easiest for you to write about. You need to be able to create fresh content and publish it easily on a regular basis if your business is going to succeed, so avoid any niche that will require too much research or time spent away from writing.
If you\’re interested in finding an underutilized business niche for your own online businesses, just follow these steps and you\’ll have your new online business up and running in no time!
The first thing that you should do (over and above the bullet points above) is to look at the community. What are their current interests, needs and problems? You can do that by going to groups.google.com. Type in the niche you are looking at and see what type of groups are coming up in the search. The next step is to join a few of those groups and start looking for questions, issues, problems and interesting conversations that are happening between the members. By reading into the messages that are posted, this is a good way that you can do some of your research that is needed to make sure that you are hitting appropriate topics.
In the screenshots I’ve provided marked (1) you will see that I’ve typed in Pets as the Niche. There are 3930 groups matching this query. One that stood out was “pet shipping”. A topic I believe can be explored.
(1)
When you click on screenshot (2), you will see the option to ask to join a group.
Screenshot (3) is a post of a member talking about different services.
These eight points could be a complete magazine.
I am sure I do not need to go any further. You can clearly see how you would be able to generate content in each niche that is underutilized.
Once you have all the information ready, be sure to make use of our wonderful Magazine App inside of Builderall and if you do not know how to use the Magazine Tool. Visit our knowledgebase.builderall.com for tutorials.