How to Write the Article for Your Profile Interview Podcast

So … you just recorded your first profile interview.! It went well, too. Now what?

It might be tempting to think all you have left to do is some video editing to remove those segments you do not want to publish, add an intro and an outro, and then upload the file and post to your social media accounts. You could call it a wrap, as they say, upload the finished video to multiple social media platforms and then move on to planning your next interview podcast.

If your goal as an entrepreneur is to build authority in your niche and gain influence and/or brand awareness, then you are leaving money on the table if that is all you produce with this asset. Content is KING in the world of digital marketing, and your content is the vehicle you will use to add value and provide the solutions your audience is seeking.

To make the most of your labor, the best strategy is to bring your viewer to YOUR web pages where you have the capacity to track your visitors’ journey. With the right technology (and Builderall has it ALL!) … if you can drive your visitors to your podcast blog pages, once they land on your website you can track their movements and learn their behaviors, you have the opportunity to engage them immediately, ask them questions, get feedback, and expand your brand influence, and MAKE SOME MONEY.

Creating a podcast blog on your website is a fantastic strategy that can be monetized in many ways, but at the core of the strategy is valuable, solution-based content … and that means we need to turn an audio or video file into an article.

Let’s map out a process to make it easy.

You Have to Get Organized

• Clarify the purpose of the article. The interview has been done, but here you want to focus on the solutions this interview has to offer your audience. You can discover more on that topic and learn WHERE Does Your Audience Intersect HERE.

• Get a transcript of the interview.

Review the Transcript

What are the subjects of focus?

• What topics, phrases, items, or processes are mentioned multiple times?

• Where is the passion elevated? When does the excitement level rise during the interview?

• Ask someone to read the transcript as a naive reader (they have not heard the interview). What are 3-5 topics that stand out after reading it for the first time?

• Do you have enough information about these 3-5 topics, or do you need to do more research or contact your guest for more information?

Create Focused Subheadings

• Now is the time that YOU must stay focused on the purpose of this article. Reread it and always bring your focus to the goals you have established. Remember, this is NOT a news report on what was said during the conversation unless that IS the explicit purpose of this article. Our Builderall Affiliate and Software Blog Updates’ purpose is to report on the information shared in the meeting and released by the Builderall Team, as well as focus on the solutions needed by each audience.

• Is there a specific subject that appears multiple times by your guest?

• Compare the subjects you have highlighted to any research you did BEFORE the interview took place. Is there any cross-over or relationship between the research you did then and the list of topics you have generated so far?

• Now it is time to compare them to YOUR goals and see where and how they align.

• Refine these broad subject titles and insert them into place within the transcript.

• Reword the broad subject titles you just inserted to catchy phrases as your subtitles. Builderall makes creating your titles easy with the Script Generator App. You can learn more about how to use this tool to help you build your brand HERE – 5 Steps for Building Your Brand as an Influencer.

Cut and Paste Quotes

• Find the quotes you want to use for each section and insert them into the document under the appropriate subheading.

• Only use the best quotes. One or two quotes in each section are enough. Save the others for future content creation.

Time to WRITE It

• Now it is time to pull this outline together and actually craft your article.

• Use transitions to guide the reader and keep them with you during the journey of reading the article. If you need a refresher lesson on how to use transitional phrasing in your writing, Transition Words (informational presentation) is a great video that can get you back in the game and writing in a snap.

The Introduction

• There are many ways to introduce any piece of writing. Use your own style and voice to begin and your audience will grow comfortable with you. The LKT (like, know, and trust) factor is built as your readers become familiar with the way you naturally share your content.

• The introduction should include at least a peek into the broad subject, and frame the interview guest in a way that relates back to the needs of your audience.

The Wrap-Up

• As you come to your conclusion, revisit a high point of the interview by mentioning it in the concluding paragraphs.

• Also, now is the time to mention any future events and plans for both of you. If your guest has a business or website, or a special offer, give your audience clear information about how they can take the next step and find out more. Be certain to mention YOUR events and offers, too with a clear and direct call-to-action.

Ready to Publish?

You are not ready to publish yet. You have been working on the project and now it is time to have another set of eyes (or more) read what you have produced. Have them check for any spelling mistakes or anything they find wrong. Ask them enough questions to make certain you have hit your goal and conveyed the information you originally intended to share.

1. Reread.
2. Revise.
3. Rewrite.

When you are satisfied you have accomplished your goal it is time to schedule your article for publication. Well done!

4 Tips to Remember

• Do your research BEFORE you interview your guest, if possible.

• Follow your plan and remember to bring the focus back to the solutions or information your guest is sharing that will be of direct benefit to your audience.

• If at all possible, give yourself some time between writing the first draft of your article and editing or refining it. That space of time will help you see the article with a bit of distance from the process of writing it. If you come back later to edit, you may see areas that could be more clear for the reader.

• Check your word count if there is a specific minimum or maximum allowed for this assignment and edit if needed.

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