Websites are like a chain with links. It needs to be strong to work properly. If there is a weak link at the end of your funnel, every previous effort will be wasted away. My suggestion is to go to the very end of the process, basically the bottom of the funnel where your conversion or call-to-action buttons are. Make sure you fix those pages first. Then go back up the funnel and make improvements, thinking about the experience your audience will have.
It is all about focusing on the most valuable audience first starting with your contact page and ending with the content.
Why contact page
You might think that this is not such an important part but think about it. Not all people visiting your site will buy, they might have questions that need to be answered first. Make the page count by adding important information such as your email, telephone numbers, company logos, certifications, and even a testimonial or two. Also, make sure you do not ask for too much information from them when they complete your form. Last but not least, test the form and make sure that it looks good on all devices and that it is connected to your CRM so you can collect the information for later use.
Calls to Action
Calls to Action is exactly that. They are the link that connects you with your clients. If people do not click on them, then all your efforts will go down the drain. It is important to remember that people act within a few seconds of visiting your site and therefore you need to make it as easy as possible for them to give you their details. It includes your menu and or site navigation. Make sure that all pages are linked and are following in an order that makes sense.
Services/Product Pages
This page needs your critical eye. Look at your page and determine if the page reflects what the call-to-action shows. The visitor must know immediately that the page they are visiting is the right page. Also make sure you add testimonials, case studies, certifications, and so forth to prove your marketing claims. Strong visuals, keywords, meaningful headings, and subheadings all play part in creating a page that will convert.
Homepage
The homepage is the page that sends people all around your site and because most of your incoming traffic will be directed to this page; you will need to make sure your homepage communicates the message to your reader in such a way that they know exactly know all the what, where and how\’s of the site. If you make the header and navigation labels descriptive you\’ve already achieved a lot because eyes tend to read the headline and then jump to the navigation without even scrolling. To prove that, just install our ClickMap Application onto your Cheetah Site, run some traffic and you will notice that most clicks happen on the navigation.
Besides that, most visitors do not even scroll below the 1st fold. So make sure you add your most important content, at the very top.
About Page
We might think that an about page is a waste of time, but people do read them especially if they want to learn more about the brand before they take action. Statistics show that the about-us page is one of the top 5 pages that are visited.
Become your visitor
Your site is not spotless and ready. You\’ve submitted your sitemap to Google, you\’ve verified everything and you\’ve waited for those spiders to visit your site. Now is time to Google your keyword and see what comes up. If your site is not yet in the top 10, just type in your website name in the search. It will bring back your pages. Be on the lookout for what Google shows. Look at your title, description, images it might show, and even reviews that people might have left somewhere about your site. Do this often and work on getting your page in the top 10 on Google.
Email Forms / Optin Forms
Make sure your visitor is exposed to your email marketing call to action as soon as possible. You need to get their email address before they leave your site. There are multiple ways of doing this. You can have it in the 1st fold, you can add an exit pop-up and add it to your footer. It is important to make your offer in the Optin worth it for your reader. Do not just ask for their email address, give them a reason why they should. You can learn more about email marketing and our Mailingboss in my training series by going directly to my Elearning: https://elearning.builderall.com/course/18354/PhysicalProducts/index
Content
Content does not last because it is not important. It is mentioned last because it is something that you will need to continuously work on. Make sure it is fresh and stays relevant to your brand. Start building backlinks by promoting your websites through forums, blog posts, and articles.
Go build it with Builderall…